Mannheim is a fashion city: brands such as Schumacher and Von Jungfeld started their journeys here, and new names are constantly arising. A very special success story is that of Liebesglück. In our interview marketing director Elena Engel has told us all about what makes Mannheim a fashion city of love, and how the Brand made its way to become an established name in the industry, in just two years.
Tina Cetrez, founder of the KALAIKA fashion brand, has reinvented the good old net bag, and has created a premium version of it. Currently, she is not only successfully designing handbags, but also jewelry and accessories. We met up to discuss ideas, her time at the university of Barcelona, and her studio in the Mannheim start-up center Textilerei.